Stepping Into Your Role as CEO: A Summer Strategy for Singing Success

Welcome to a pivotal moment in your journey as a singer. You’re not just an artist; you’re the CEO of your singing career. This summer, as you gear up for the audition season, it’s crucial to lay the groundwork for success, treating your career with the strategic eye of an entrepreneur.

1. Audit Your Repertoire

Your repertoire is your business card, your portfolio, and your brand all rolled into one. It needs to showcase your unique strengths and the breadth of your talent. This summer, take the time to review your audition pieces critically. Ask yourself: Do these pieces still represent who I am as an artist? Are they showcasing my voice in its best light?

If certain pieces no longer resonate with you or highlight your current vocal capabilities, it’s time to retire them. Instead, focus on learning new repertoire that aligns with your artistic identity now. This may mean exploring new genres, challenging yourself with more complex pieces, or refining your niche with selections that highlight your unique strengths.

2. Refresh Your Print Materials

As the CEO of your singing career, your print materials are akin to your business’s marketing collateral. This includes your resume, biography, and any other promotional materials you use to introduce yourself to directors, conductors, and casting agents. Ensure that these documents are not only up-to-date but also professionally formatted and error-free. Highlight recent achievements, roles, and performances, and don’t forget to tailor your materials to the specific genres and venues where you’re auditioning.

3. Update Your Headshots

Your headshot is often the first impression casting directors will have of you. It should reflect not only your physical appearance but also the essence of your artistic personality. If your current headshots are outdated, or if they no longer represent your brand as a performer, investing in new headshots is a wise decision. Choose a photographer who specializes in performers and can capture both your professionalism and individuality.

4. Enhance Your Online Presence

In today’s digital age, your online presence is as crucial as your live auditions. Take this summer to update your website, ensuring it’s visually appealing, easy to navigate, and filled with up-to-date content. Include your bio, resume, headshots, contact information, and, if possible, audio or video recordings of your performances. Also, consider your social media platforms as extensions of your professional brand. Use them to share updates, engage with your audience, and showcase your work.

5. Scout for Audition Opportunities

Preparation meets opportunity in the world of auditions. Dedicate time this summer to thoroughly research upcoming audition opportunities. Look for openings in opera houses, theaters, concert halls, and other venues relevant to your genres. Take note of application deadlines, audition requirements, and any other pertinent details. Planning ahead gives you ample time to prepare and ensures you don’t miss out on potential career-changing opportunities.

6. Embrace Continuous Learning

The most successful CEOs are lifelong learners, constantly seeking ways to enhance their knowledge and skills. This principle applies to your singing career as well. Whether it’s taking voice lessons, attending workshops, or seeking feedback from mentors, prioritize your personal and professional development. This not only helps you refine your craft but also keeps you inspired and motivated.

Transitioning into the role of CEO of your singing career is a transformative process that requires a blend of artistic passion and strategic thinking. This summer, by taking proactive steps to review and update your repertoire, print materials, headshots, and online presence, and by seeking out audition opportunities and committing to continuous learning, you’re setting the stage for a successful audition season. Remember, your career as a singer is a business deserving of your utmost dedication and strategic planning. Here’s to a summer of preparation that leads to a season of success!